In the Halls of MSFT (CAUTION: POLITICALLY INCORRECT)
WARNING: The follow dialog is neither real, nor polite. Read no further if you wish for only sincere content...
Microserf 1: Man, these Mac vs. PC ads are just killing us.
Microserf 2: Yeah, we need a campaign to counter them. Something that doesn't make us seem like middle management already-obsolete types.
Microserf 1: Or maybe we need a campaign that *identifies* with already-obsolete, middle management types!
Microserf 2: Huh?
Microserf 1: Well, it's not like the Justin Longs of the world are making enterprise purchasing decisions. Maybe the pudgy guy in a bad suit with ugly glasses is exactly the kind of image that our customers identify with.
Microserf 2: So... what... we need BillG to be the spokesman?
Microserf 1: Yeah... good point. Bill's over-exposed now.
Microserf 2: Maybe we need a spokesman that's identifiable to the real decision makers... the people that control the money.
Microserf 1: Well, obviously that's not going to be a spokesWOMAN!
Both: AHAHAHAHAHAHAHAHAHAHAHA...
Microserf 1: But seriously.... you think we need a Jewish spokesman?
Microserf 2: Sure. Shouldn't we identify with the people that actually decide things?
Microserf 1: Fair enough.... but who?
Microserf 2: Jon Stewart?
Microserf 1: Too honest.
Microserf 2: Ben Stiller?
Microserf 1: Too hip.
Microsert 2: Jeremy Piven?
Microserf 1: Too niche.
Microserf 2: Whoa... what about Larry David? He's hot right now!
Microserf 1: True, but... if we try to get someone who's a public figure NOW, that might draw attention to the fact that we haven't done anything interesting in the last 8 years.
Microserf 1: Ooh.... good point. Maybe we can find someone who was a prominent Jew back when we were hot.
Microserf 2: Oh.... ummmm... Gary Shandling!
Microserf 1: *scoff* WAY too ironic!
Microsert 2: Well, maybe we need Larry David's partner!
Microserf 1: Who... Jeff Garlin? I don't think he's Jewish.
Microserf 2: No... JERRY SEINFELD!
Microserf 1: Seinfeld?!?!? Really? That guy hasn't been famous for... like... 10 years.
Microserf 2: I know! That's what so perfect! Our target audience doesn't want to identify WITH the youth of America. They want to identify AGAINST them!
Microserf 1: Ah... instead of appealing to the popular 18-24 year-old demographic, we should appeal to the deep pockets of the 24-54 year-old demographic.
Microserf 2: EXACTLY!
Microserf 1: I think you might be on to something. But didn't Jerry prominently use a Mac on his show?
Microserf 2: Dude... we just need 8 numbers before the decimal. It's not MY money, is it?
Microserf 1: Good point. Okay, let's make the call.
PS: Note to IBM... should you feel tempted... allow me to suggest some names that might compete for popular mindshare: Seth Rogen, Neil Patrick Harris, Riann Wilson, Steven Colbert. And, honestly... that's only if you want to stay with white males. I encourage you to think more expansively than Apple or Microsoft -- perhaps by appealing to a group that's only been granted the right to vote in the last two centuries.



